As of now, we have discussed how to build a Snapchat social media campaign, uncovered tips for a Snapchat marketing strategy. Now, we will explore Snapchat advertising opportunities that businesses can focus on in order increase traffic to their sites, gain brand recognition and build relationships with your followers.
Provide Content that Your Followers Can Use
Snapchat is also a great place to post relevant, useful content that fits in with your brand identity. For example, if you are a carpenter who makes custom-made furniture, you can post up short how-to guides on important woodworking techniques. This is one type of Snapchat advertising opportunities a company can take to build followers. Golf coaches can show off practice drills, while musicians can showcase guitar techniques.
Anything that can be described concisely and clearly can make an excellent Snapchat how-to video. The format also lends itself to series, leading viewers through more complicated processes. That way, you can create a deeper level of engagement with people who share your interests, and all of these followers will then become potential sales leads.
Talk Directly to Your Followers
One of the great things about Snapchat is the ability to interact with interesting people. A Snapchat advertising opportunities option is Snapchat Q&As are a great way for celebrities, academics, journalists and businesses to engage with their audiences face-to-face, and they can be a great marketing tool.
Q&As are a particularly potent way to reach the millennials market, a huge portion of Snapchat’s user base. These users tend to be more cynical about marketing, but they value honesty and authenticity. No matter how jaded they are, they also need services and products, and companies that talk directly to them will always have an advantage.
Carry Out Your Own Snapchat Analysis
At present, Snapchat does not provide marketers with the kind of tools that Google or Facebook provide, so it’s hard to assess exactly how successful a Snapchat marketing campaign has been.
However, you can measure metrics like views per snap or the number of times users take screenshots of your posts. You can also set up specific landing pages linked to Snapchat posts, or use Snapchat-specific promotional codes, and measure how often they are used.
With this information, it isn’t hard to come up with some KPIs and a data-driven Snapchat marketing plan. This will come in handy when the change takes place to more conventional advertising, but it’s already easy to see when Snapchat strategies are working.
Make Snapchat Part of Your Overall Social Media Strategy
The internet isn’t usually experienced as a series of separate social networks. Users move between Facebook, Twitter, Instagram and Snapchat, and the same brands come up again and again on each platform. Because of this, promoting yourself well on one channel has beneficial effects on other social media platforms. If nothing else, this is a good reason to use Snapchat to promote your brand.
Be sure to link your Snapchat site and handle to postings on Twitter, your blog or Facebook. Linking all of your social media marketing efforts together has a multiplier-effect, so double check that the connections are as tight as possible.
With a well-constructed, creative Snapchat strategy, you can add energy to your marketing campaigns, attract new users and tell stories in unique ways. This makes it a vital tool for any firms that need to promote their identity and taking advantage of Snapchat advertising opportunities, whether they are tiny startups or massive corporations. So don’t be left on the sidelines, use Snapchat to your advantage.