How a Creative Web Design Company can Drive Quality Leads to Your Website

Can a Web Design and SEO Company Deliver Leads?

Quality leads are the lifeblood of any business. If you can’t get motivated prospects to look at your product or service, you don’t stand much chance of succeeding long-term. Whether or not you are a gaming website design company, a Tampa web designer, a creative web design company,  a real estate agent or dental firm, quality prospects are a necessity. There are, of course, many traffic sources available online, and each one might be best suited to your business, but the only way to guarantee you get consistent traffic is by paying for it. SEO is a great way to get leads, but it can be time-consuming and temperamental at best. Paid traffic is consistent, reliable, and data driven, so you can turn it on and off as you need it.

You can find a creative web design company, such as www.bullseyemarketingconsultants.com, a Boca web design and seo company, that can help your business deliver qualified and targeted leads for your business.
[toc]
[wpu_silo links=’10’]
Of course, paid traffic is not without its own issues. You can easily spend a great deal of money only to find out that your leads are not converting. Email is still the best way to build relationships with customers, so you might not find out your conversion rate until new prospects have had time to digest your message. A creative web design company can customize and style your email marketing using HTML, and marketing designs to providing graphic based and interactive emails. Using the following method, your ultimate goal is to pay for traffic, almost immediately recover these costs, and generate a list of buyers and prospects.

Choose Your Marketing Designs and Traffic Sources

There are plenty of options for paid traffic, but the only certain way of knowing what converts is to test your results. For example, if you have a gaming website design for you new mobile application, it’s best to test your conversions through your website first using your current lead base in order to gauge the market and feasibility of your application. Facebook and Google ads are good places to start as you can get going with a limited budget. These two sources, along with similar sites like Bing, allow you to target your ads effectively, making use of demographic data. You can limit your daily spend, track your results, and then weed out any ads that are not converting for you. A creative web design company can also provide you the guidance you need in managing your ad and traffic budgets.

After you have got comfortable with Facebook and Google, media buys allow you to ramp up the campaign to a new level. Media buys let you place your ads on relevant sites, so you can quickly gain floods of traffic. When you make these media purchases using your favorite creative web design company like Bullseye Marketing Consultants, though, you are usually committed for a period of time, so you want to be comfortable with your offer before you buy the ad space.

How a Creative Web Design Company can Drive Quality Leads to Your Website

How a Creative Web Design Company can Drive Quality Leads to Your Website

Web Design and SEO Company Squeeze Page Setup

While you can add opt-in forms and pop-ups to a blog page, the best way to get email subscribers is to use a squeeze page. A squeeze page typically reduces the options on a page down to signing up – usually in exchange for a free gift or newsletter series – or leaving the site. Make the offer something relevant to your business, but make sure you are offering great value regardless of the fact it is free. Use a Boca web design firm to implement the marketing designs for the landing page. A report or weekly course will usually be popular, but you can also try software apps, coupon codes, fun calculators for weight loss or financial markets, and other similar ideas.

Due to the limited options on a squeeze page, you should be anticipating a high conversion rate. With the help of your creative web design company, test a variety of pages, including short video presentations, graphics, bullet points, and benefit-heavy headlines. Your testing should take in the sign-up rates, but also the conversion rates after you make an initial offer.

[message type=”custom” width=”100%” start_color=”#FFFCB5″ end_color=”#F4CBCB” border=”#BBBBBB” color=”#333333″]

Creative Web Design Company Tip: Make an Offer

This is how you can begin to cover your traffic costs straight away. When visitors enter their email address on the opt-in form, the next stage is to direct them to an offer. In most cases, the offer will be priced fairly low and be directly relevant to the squeeze page offer, so there is no disconnect from the original advert to the offer. This could be a new product or service, but you could also offer a discount on an existing offer for new subscribers.

As with the squeeze page, you will need to test and tweak the offer until your conversion rate increases. Most email autoresponders have various testing mechanisms allowing you to direct new subscribers to different offer pages. Try to test various aspects of the page, such as sales copy, a video sales letter, and the price point, but you will probably want to avoid making it too much of a hard pitch.[/message]

Aim to Cover Costs

The overall aim is to cover your traffic costs while bringing large numbers of visitors into your product funnel. Traditional marketing designs and email marketing would ascribe a dollar value to an average subscriber, so 1000 subscribers might be expected to bring in $1000 per month. With this in mind, you would factor this average monthly revenue into your traffic costs. However, by making an instant offer you can cover traffic costs immediately allowing you to increase your traffic spend.

In this instance, if you spend $1000 on traffic and cover your costs in sales, there is the added bonus of building a list of buyers. Instead of having one list of prospects receiving the same emails, your new list can be segmented into prospects and buyers. New buyers can be added to a different stage in your sales funnel, allowing you to recommend a higher priced product at a more advanced level.

Provide Value to New Subscribers

While your new buyers are added to a different list, the prospects can begin your regular email series. Many people will not have been warmed up enough to purchase the first offer, but that doesn’t mean they won’t be interested at a future point. By providing exceptional value to these new subscribers you will prove that your offer has great worth.

As with the other stages in the sequence, your email series can also be tweaked and tested. After enough people have been through the series, which will be easy when you are purchasing traffic, you can start to see which emails are driving results or falling short. You can then hone the series to provide optimal revenue.

It is often stated that the three pillars of online marketing are traffic, product, and conversion. There are numerous ways to make these pillars work in tandem, allowing you to build and develop a successful business, but paying for traffic allows you to speed up the process considerably. Using this method, traffic costs can be recouped quickly, your sales funnel can be optimized, and you can develop different products at varying price points. Contact your local creative web design company today to get started on generating the leads you need.