Custom Website Design Services Solutions Top Marketers Need to Know

Need Custom Website Design Services?

Today, your company must have at minimum a website. Additionally, it’s beneficial to have multiple social media platforms such as twitter or Facebook. The astronomical expansion of marketing technology in the last decade has provided a wealth of opportunities for small businesses in need of custom website design services the ability to reach more customers, market their products and provide improved services through their operations. It’s important as a small business owner or startup firm to be informed on the on the latest in web development, web development process and web design. Here are some starter topics that learning about will ensure all your bases are covered.
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How much does it cost to build a website?

HTML Code as a Foundation

Your company will benefit directly from your additional expertise if you make a point of acquiring some degree of fluency with HTML. It can be challenging to manage people working for your company in a medium you don’t entirely grasp, so improving your HTML will also improve your leadership. Learning HTML for yourself has practical and immediate benefits as well. While your company might be very satisfied with the custom website design services that many firms offer, it can be incredibly useful to be able to make last minute edits to a page yourself if something isn’t up to snuff by an important deadline.

Importance of PHP

PHP is fairly omnipresent in the world of web development and it comprises the backbone of much of the internet, including big players like Facebook. With just some beginner level knowledge of its inner-workings, you’ll be that much more equipped to manage your corporation’s web development process when incorporating custom website design services.

WordPress as a CMS

There are two big reasons you should be getting to know this particular internet platform.

The first has to do with the profitability of blogging. In its simplest form WordPress is a blogging platform and if your company doesn’t have a blog, you might want to put getting started on WordPress at the top of your web development to-do list. In August 2010 eMarketer released a study that showed nearly 40% of US companies use blogs for marketing purposes. And it turns out all that blogging pays off. In 2013 HubSpot reported that 82% of marketers who got custom website design services in order to blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly, and in 2014 another HubSpot investigation found that Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

The second reason WordPress is important has to do with its capability as a website design platform. Because WordPress sites are so flexible and easy to personalize, many small businesses that can’t afford the custom website design services of an outside company use this platform to host their main website. WordPress sites are remarkably powerful. 23% of all websites globally use WordPress and there are over 76 million users. In 2014 alone, 18 million new WordPress sites arrived on the scene and that year also saw 670 million comments left on WordPress blogs. Hundreds of millions of people are engaging with WordPress sites every year in a wide variety of ways, making a basic knowledge of the platform highly lucrative for you and your company.

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Web Development Process Pro Tip

These next four custom website design services tips for small business owners are all about making the most of your company’s time and money with several different optimization-related strategies.

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“Real-Time” Marketing

“Real-Time” marketing is a term that gets thrown around a lot, but the fact is it can refer to a few different, although related strategies. Most commonly the term simply means marketing decisions that occur fast-paced and in real-time without prior planning.

Custom Website Design Services Solutions Top Marketers Need to Know

Custom Website Design Services Solutions Top Marketers Need to Know

During the 2013 Super Bowl, Nabisco implemented real-time marketing with one of their product brands – the Oreo Cookie. Using the Super Bowl blackout, Nabisco tweeted “you can still dunk in the dark.” This real-time marketing action resulted in over 10,000 re-tweets within an hour. So while meticulous, thought-out advertising still has its place in the digital age, sometimes flying by the seat of your pants and trusting your gut on a good idea can lead to major success and profit for your brand.

“Real-Time” marketing can also refer more broadly to any quick response handling of data that occurs as it is collected. This usually encompasses campaign strategies that have to do with effectively tracking potential customers as they interact with your brand online. Real-time data-driven marketing often includes programmatic ad buying for better targeting, or automated lead acquisition and follow-up. Website design companies such as Bullseye Marketing Consultants not only provide custom website design services, but also can craft and implement a real-time marketing strategy for your business, so that you can be prepared when the need arises to be ahead of the game.

Programmatic Marketing

People are imperfect, often forgetful and inexact in their decisions, but computers are endlessly on task and precise. Automating some of the components of your sales funnel will help ensure that there are no gaps or human errors costing your company profit.

Time is a crucial and sensitive aspect of the sales funnel and automated marketing often represents the perfect solution to handling especially tricky lead conversions. Take for instance the study conducted by Harvard Business Review back in 2011, which indicated that companies who attempted to contact a potential customer within an hour of an information request or brand engagement were almost seven times more likely to qualify the lead than the ones that waited just a single hour more. In addition, those same quick responders were an impressive 60 times more likely to progress the lead further down the sales funnel than companies that dragged their feet and waited 24 hours to make contact. Software that sends out immediate emails to leads or automatically directs contact information to a call center is and incredibly efficient and profitable way to make the most of those precious first minutes after inquiry or brand engagement from a potential buyer.

A wide range of software is available for an equally wide range of automated strategies, including, but not limited to, programmatic ad buying, real-time campaign analytics and adjustments, lead follow-up, and maintenance of social media pages for tasks like queuing and regularly updating posts.

Customer Relationship Management – Socially

As of 2015, Social Media Examiner reports that 83% of marketers indicate that social media is important for their business. So if you haven’t receive custom website design services or if your company isn’t on Facebook, Twitter, or Pinterest, you’re late to the party and you should get there immediately. Social media is a powerful tool, especially if used wisely. Facebook alone currently boasts 128 million daily users and every savvy marketer knows that one of the biggest challenges is in holding the attention of potential customers. Put your brand where you know hundreds of millions of people are going to be every single day. Additionally, a study out of Texas Tech University from 2013 found that several companies were able to foster significant brand loyalty using twitter. If you’re not convinced yet, think about this figure: HubSpot reported in 2012 that Social Media in general has a 100% higher lead-to-close rate than outbound marketing strategies.

Expert Website Design Companies Tips

But remember, getting on social media is only half the battle. Just like great web development must be accompanied by great web maintenance, you have to make sure you’re creating a positive and profitable social media presence. Social Customer Relationship Management, also called Social Media Monitoring is the all important practice of making sure your pages are updating regularly and with relevant, high quality content. There are also some good automated CRM options available, but don’t let your company’s social media presence loose its human factor. Social CRM can help foster trust between you and your customer base, but robots don’t tend to conjure those same warm and fuzzy feelings anywhere near as well as people do.

Understanding Big Data

Tracking individual users’ shopping habits and brand engagements is an all new ball game in the digital age. Unfathomably large amounts of information are collected every day based on people’s search queries, social media behavior, online purchases, and even people’s various physical locations throughout the day. This is Big Data, a term that refers to data quantities too large and complex for traditional analysis. Make sure you invest in quality analytics software or services from an outside firm. It may be somewhat expensive, but capitalizing on this population intelligence has so much potential for profit, you can’t afford to ignore it.

Ultimately, if you were using the top SEO Fort Lauderdale provider – Bullseye Marketing Consultants, big data solutions is often used when performing keyword research, analyzing your competitor’s rankings, and ultimately used as insight when providing custom website design services.