Today, many businesses (large and small) who have established a presence online or implemented a social media marketing strategy are experiencing extreme success in their social media marketing strategies. However, there are those online organizations who continue to randomly post any old type of social media updates to their social media channels, and expect to see a result, however, are not experiencing the engagement they desire.
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There’s a major factor that can determine success in an organizations social media marketing results. The major difference between successful businesses and unsuccessful businesses is that the companies that have implemented a social media marketing plan will see far greater results than the organizations who post to their social media every now and then.
There can be the lucky horseshoe company who can explode on the scene with minimal work and who have hit the viral jackpot. However, this is not the norm, especially when there are a variety of people, products and things in the world. What’s viral today, could be old and yesterdays’ news 24 hours from now.
As a business owner in need of a plan to generate more leads, make more sales and rank in the search engines, you can choose to go through the motions with the basic methodologies, or you can take the first steps and implement a long-term sustainable social media marketing strategy.
Analysis of a Social media marketing strategy
As any business, you have standard operating procedures. There is a set method of how you take orders, how products or services are delivered, how resources are replenished, how employees or staff are managed and given work. The same needs to go for a social media marketing strategy.
Example 1: Anything Goes Strategy
Some companies will Tweet everything and anything, even though it doesn’t relate to your products, services or brand. They may share and bookmark everything, without embracing alternative viewpoints, or exploring what their competitors are actually doing. This is the type of company who may be utilizing social media without having a social media marketing strategy.
Example 2: Laser Focused Strategy
The company who has a bullseye for a target and aims to hit it every time. The company that focuses on relevant information for their consumers. The company that shares not only their own custom and uniquely engaging information, but also, who shares the information of others. The company who puts effort and ensures value of the information that are creating, in order for their readers to gain insights and gain from the information they put out. This is the mark of a successful social media marketing strategy.
Companies who do not have a social media marketing strategy in place, is like an English speaking person going to Japan and expecting everyone to speak English, while you aren’t even willing to speak Japanese. You may find one individual who may speak both Japanese and English, however, the majority of the people is what counts in order to gain traction, attention and overall, effective communication.
This same parable is true in the realm of social media. Your organization needs to be communicating about what’s important to the audience that resides throughout your social media presences.
A Plan for Social Media Engagement
Having a social media marketing strategy will allow you to succeed over your competition. You will be able to share your message faster and more effectively, gaining not only attention but more importantly, increasing the likelihood of an engaged audience, clamoring for the attention of your next Tweet, Post, video or audio.
Bullseye Marketing Consultants recommends that you implement a strong social media marketing strategy so that you can take your social media campaigns further. For example:
- Step 1: Choose the social networks that will work best for you
- Step 2: Fill out your profiles completely
- Step 3: Pick your posting strategy to maximize your efforts
- Step 4: Analyze and test using the right tools
- Step 5: Automate and engage to further your results
The issues that I see a bunch of corporate company clients, in addition to small business customers encounter, is that they’re simply uncertain the best ways to put together a tactical social networks marketing strategy considering that they’ve never done it in the past. It’s undiscovered region for them.
Yet with a bit of help from a social networks advertising and marketing professional, they could usually get on the best path really swiftly.
Help with Social Media Strategy Planning?
Not everybody has the time to invest finding out the A-Z of social networks. It could absolutely take a great deal of time. However, if you need assistance, we certainly have the experience.
At Bullseye Marketing Consultants, we will personally walk you through developing a social networks advertising and marketing strategy particular to your target audience to aid you obtain the outcomes you desire from social networks.