In today’s cyber climate, one has to be primed to stay on top of Google’s latest trends in order to remain visible to customers. No matter what your commercial venture involves, if you desire to do business online (and you must!) an outstanding online presence is #1. Let’s take a glimpse into the top SEO trends in 2021 that matter the most for your business in 2019.

#1. Mobile First

No doubt about it. Content will always be King, but you better step up your Mobile game. Googlebot uses the mobile – not the desktop – version of your site for indexing and ranking to help interns find what they are looking for. More than 50% of them use mobile devices.

No wonder that Google decided to prioritize mobile users’ experience over desktop by releasing in March of 2018 the mobile-first indexing update. As explained by Google: “Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for.”

What does this mobile-first indexing mean for your business? It means Google isn’t playing around.

In July, Google officially confirmed that mobile site speed has now been added to how they put together mobile search rankings. Given the assumption that mobile users are on the move and need answers in a hurry, the slowest-performing pages will be penalized when producing search results. To stay competitive in SEARCH ENGINE OPTIMIZATION, businesses in CLEANING SERVICES and CONCRETE CONTRACTORS must keep this in mind for their mobile strategies.

#2. Virtual Reality and Augmented Reality

Forget about infographics and photos! Virtual reality content will be the social sharing bait of the future. Due to its ability to be repurposed as online video content or engaging graphics, VR will allow you to reach a wider consumer audience base.

Fresh and creative VR content will generate more traffic and backlinks to your website, increasing your domain authority and search engine ranking, which is vital for Local SEO for better ranking. For businesses like CLEANING SERVICES or CONCRETE CONTRACTORS, creating immersive VR experiences can also give you a competitive edge in the marketplace.

Content strategies are already heavily loaded with video, so it’s only a matter of time before they push that technology even further to start presenting information in more exciting ways to help the consumer. In fact, the best is yet to come.

#3. Voice Queries

Voice-optimized websites will start to flourish more as Google puts greater emphasis on voice queries. Optimizing for voice phrases in your content will become the new norm. Page Speed, Mobile Optimization, and HTTPS will become even more of a ranking factor, and websites that ignore or take these issues lightly will suffer.

Optimized Product Descriptions, as Amazon is steering the helm at doing just as you’re reading this, will still be the defining factor in the struggle to fight for Organic Traffic. For businesses like CLEANING SERVICES or CONCRETE CONTRACTORS, focusing on local voice queries (like “best cleaning service near me” or “top concrete contractors in [city]”) will increase your visibility.

#4. Video Content

Online video popularity is still growing and keeps viewers more engaged than any other form of content in this generation. It’s pretty simple, the more engaging the video is, the longer the user remains at your site, which helps you rank higher on Google.

Prepare impressive, interesting, not too long, educational, and/or inspiring but still engaging enough video content for your users with a call to action. Incorporating COPYWRITING into your video content to convey your message clearly will set you apart from your competitors in the top SEO trends 2021 landscape.

#5. Providing Real Value to Your Target Audience

Quality, useful content is still everything. Backlinks used to be everything. But Google learned that, like keyword stuffing in the early days of SEO, backlinks could be manipulated to gain traffic. Methods such as paying for backlinks, exchanging backlinks, and manipulating backlinks via personal blogs caused Google to realize other, better metrics measure the strength and popularity of a site. This is where Bullseye Marketing Consultants comes in, offering strategies that prioritize genuine engagement and quality content over outdated practices.

The time a user spends on your site, the click-through rate, and the bounce rate show you how valuable your site really is to them and to Google. SEARCH ENGINE OPTIMIZATION strategies for businesses in CLEANING SERVICES and CONCRETE CONTRACTORS must focus on producing content that answers real questions and adds real value.

The real meaning behind it all is: to provide actual value to the user. This is done through publishing genuinely amazing content that solves problems the user sought out to answer while browsing the internet. After all, no one wants to waste their time with clickbait and impersonal keywords any longer.

New SEO Trend: Core Web Vitals

With Google’s introduction of Core Web Vitals, these signals will become part of the ranking factors for search results. Core Web Vitals are focused on three main aspects of user experience: loading performance, interactivity, and visual stability of your website.

For websites in CLEANING SERVICES and CONCRETE CONTRACTORS, improving these factors will be crucial for staying competitive. Google measures how quickly a page loads, how soon it responds to user interactions, and whether content shifts unexpectedly as it loads. If your site’s Core Web Vitals are poor, your search rankings could suffer.

Businesses must ensure they are optimizing their sites with a strong focus on fast loading speeds, smooth interactions, and stable visuals. Ensuring an exceptional user experience will positively impact your SEO rankings and ultimately drive more traffic to your site.

The Importance of Structured Data and Schema Markup

Structured data and schema markup are two key components for enhancing SEO. Schema markup is a code added to your website to help search engines understand your content better. By utilizing schema, businesses like CLEANING SERVICES and CONCRETE CONTRACTORS can ensure that their local listings and reviews stand out in search results.

This addition helps Google understand the context of your content and shows more relevant results to users. If your business can provide more specific details (like service hours, pricing, and customer reviews), your site has a better chance of being featured in Google’s rich snippets.

The more information Google can extract from your site, the more relevant it can present your content to users. Schema markup can help increase your site’s visibility and boost your rankings in a competitive market.

Conclusion

SEO is constantly evolving, and staying ahead of the curve is essential to maintaining an online presence. With the Top SEO Trends for 2021, it’s clear that businesses must adapt to changes in mobile-first indexing, virtual reality, voice search, video content, and providing real value to users. By implementing these top SEO trends 2021, businesses like CLEANING SERVICES and CONCRETE CONTRACTORS can stay competitive in the ever-changing digital landscape.

At Bullseye Marketing Consultants, we’re dedicated to helping you navigate these shifts and stay at the top of search rankings. By using the latest SEARCH ENGINE OPTIMIZATION strategies, we help businesses achieve success and maintain visibility to the right audience.

Frequently Asked Questions (FAQs)

What are the core web vitals, and why are they important for SEO?

Core web vitals measure the user experience on your website, focusing on load times, interactivity, and visual stability. Google uses these metrics as ranking factors, making it essential for websites to optimize them.

How does voice search impact SEO strategies?

Voice search impacts SEO by emphasizing the need for natural language and conversational keywords. Websites need to optimize their content to match the phrases people use in voice queries.

How can virtual reality improve SEO?

Virtual reality can generate more backlinks, increase user engagement, and improve domain authority. It also helps enhance content marketing strategies, making websites more attractive to visitors.

Why is mobile-first indexing important for my business?

Google now uses the mobile version of your site to rank it in search results. Mobile-first indexing ensures that your site is mobile-friendly, which is crucial for maintaining good search rankings.

How can schema markup boost my SEO?

Schema markup helps Google understand the context of your content, improving your chances of appearing in rich snippets. This can increase your visibility and drive more traffic to your website.