You know social media isn’t going anywhere, and your business needs a strong social media presence—there were at least 100 articles you read in 2018 alone that told you that. There’s no argument that Social Media Techniques can positively impact your bottom line, whether it’s by reaching a larger audience, driving sales, or engaging your current customers. Staying on top of the latest tactics and changing algorithms can be a full-time job. Here are 5 easy Social Media Techniques that will help skyrocket your social media presence for 2019, including effective Pinterest strategies for business growth.

Know Your Customers’ Problems, Pain Points, and Frustrations Like They Were Your Family

Let’s face it. Some people love to complain, and where there’s misery, there’s company. Over the years, social media networks—particularly Facebook and Twitter—have transformed into somewhat of a customer service/vent line. Visit any company’s social page, and you’ll find customer comments about the problems they are experiencing, what they like about the product or service, and, of course, what they really don’t like.

Don’t ignore these comments from your customers or get frustrated by them. Use it as an opportunity to assess the severity of the issue and begin prioritizing common complaints based on their frequency. Social media provides a direct window into how your customer is interacting with your product or service. Whether you’re in Garage Door Services or Glass Repair, this can help you improve your service based on these insights. You can also identify new features to implement based on your customers’ needs.

Stalk Your Competitors for Updates, Strategies, and Weaknesses

Use the above technique to discover your competition’s weaknesses based on their customer feedback on Facebook and Twitter. You may even realize that your product or service offers something that they don’t, which allows you to differentiate or position yourself as a superior choice in the market.

Make this information clear on your website or within your customer interactions. Whether you offer Responsive Web Design or Social Media Marketing, explaining how your service is better or different than that of your competitors gets you one step closer to solving a customer’s problem instead of just selling a product. This approach builds trust and helps grow your social media presence.

Follow Industry Leaders and Build Relationships

Sharing is caring. Undoubtedly, one of the best uses of social media is for networking. And it’s no different for you, especially as a business owner. At the very least, make your industry leaders aware of your presence. Let them know that you’re not just any Joe Schmo—you’re someone who’s passionate about the industry.

Here are a few ways you can strike up a natural conversation:

  • Set up a Google alert or track them on BuzzSumo so that when they are mentioned online, you can strike up a private conversation on Facebook or Twitter about their latest news.
  • Like their Facebook page and make suggestions for improvements or solutions that will strengthen their customers’ experiences.
  • Connect with them on LinkedIn, follow them on Twitter, and participate in Facebook groups where they’re already active. Comment in the same threads so they see your name consistently.
  • Write a post on your blog mentioning their service or product, such as Responsive Web Design or Social Media Marketing, and link to their website. Share that post on your Twitter account, tag them, and then send them a message with the link to your post.

Once you’ve established a connection digitally, the ultimate goal is to take the conversation off social media. Try to set up a time to chat via Skype or phone, or if they’re local, meet for coffee. This helps foster genuine relationships, especially in industries like Garage Door Services and Glass Repair.

Figure Out Who Your Customer Really Is

If your community includes a few hundred followers, that’s a substantial survey opportunity. Google Forms is a great tool to create a questionnaire and gain insight into who they are and what makes them tick. The better you know your audience, the better you can target them with specific Social Media Techniques.

For every question, provide four to five multiple-choice answers that you suspect your customers will choose, but always add an “other” option with the chance to write in a response.

  • What are the important values in your life?
  • What are your hobbies?
  • On which websites do you usually spend the most time?
  • What are your biggest challenges related to [topic of your choice]?
  • How often do you use our service/product?

Test the Viability of Product Expansion as a Growth Strategy

You always want to test your market first to see if it’s worthwhile putting your time and effort into creating and growing a new product or service. After all, why expend all this energy into product expansion if your audience has zero interest?

To test the viability of this strategy, and before you commit to developing a new product or offering a new service, consider consulting with experts in Social Media Marketing or Responsive Web Design for insights. Additionally, tap into your social media followers by sending a Google survey about potential products or services. You can also write an article on LinkedIn with a proposal and see how your followers react to the idea, gathering valuable feedback for your next steps.

When you involve your customers in your business and respond to their concerns, they care more about your brand. And that’s the ultimate goal—loyalty. Whether you specialize in Garage Door Services or Glass Repair, social media provides countless opportunities to engage customers and make it easier for them to love your product, your service, and your brand.

When social media communities are filled with loyal customers, those communities grow naturally—and so does your business.

Conclusion

Social media is an ever-evolving landscape that demands adaptability and strategic thinking. By implementing these Social Media Techniques, you can strengthen your social media presence and effectively engage your audience. Whether you’re in industries like Garage Door Services or Glass Repair, or offering services like Social Media Marketing and Responsive Web Design, these strategies can help you stay ahead of the competition. Remember, building relationships, understanding your customers, and testing new ideas are the keys to long-term success. Start small, stay consistent, and watch your business thrive online!

5 Best FAQs

What are the most effective social media techniques for 2019?

The most effective techniques include understanding your customers’ pain points, analyzing your competitors, building relationships with industry leaders, leveraging surveys to understand your audience, and testing new product ideas through social media feedback.

How can social media benefit industries like Garage Door Services or Glass Repair?

Social media provides a platform for showcasing services, engaging with customers, and addressing their concerns. By leveraging techniques like customer feedback analysis and competitor monitoring, industries like Garage Door Services and Glass Repair can build trust and grow their audience.

Why is following industry leaders important in social media marketing?

Following industry leaders helps you stay updated on trends, build meaningful connections, and gain insights into successful strategies. Engaging with them can also increase your visibility and establish your authority in the field.

How does social media marketing complement responsive web design?

Social media marketing drives traffic to your website, and a responsive web design ensures a seamless user experience across all devices. Together, they create a strong online presence that enhances customer satisfaction and retention.

What is the best way to test new product ideas through social media?

You can test new ideas by conducting surveys, sharing LinkedIn articles, or posting proposals on your social media platforms. Collecting feedback from your audience ensures that you invest in products or services that meet their needs and expectations.