In 2019 the key to getting more customers is by getting more personal. One way that brands get insight into this is by turning to social media to tune into how people are talking about you. It’s as close to reading your customers minds as you can get. Social listening tools can give you access to what people are saying about your brand, company, industry or competitors across social media and the web.
Let’s take a look at 6 of the Best Social Listening Tools for 2019.
What are Social Listening Tools?
Social listening tools is basically technology either paid or free that lets you monitor keywords across social media platforms and the web, in order to gather relevant mentions and conversations from an audience. In other words, eavesdropping to see who is talking about your business.
It’s becoming increasingly difficult to stand out on the web so through these social listening tools a great deal of knowledge can be acquired about your customers preferences, likes, dislikes, competitor analysis, and even sales, through these powerful and affordable social listening tools. After all, the more you know about your customers the more content you can customize with them in mind.
Here are the top 6 Social Listening Tools to give you an edge:
Awario is a relatively new tool that makes social media and web monitoring affordable for businesses of any budget.
This tool offers some very compelling features such as mentions of your brand, competitors, and industry.
Awario can determine whether your site has duplicate, plagiarized copies on floating out there on the web, find brand mentions and monitor for backlinks to your site.
It also offers a unique social tool to find people who are asking for recommendations about a product like yours or looking for an alternative to your competitors.
This social listening tool offers budget friendly solutions and the ability to connect you with listening, collaboration and reporting features as well as comments that have mentions of your business or brands on social media so you can easily engage with them and start important conversations with potential clients.
TweetDeck is Twitter’s official social media dashboard that lets you manage your Twitter presence as a business, particularly if you have multiple accounts that you regularly post to. The tool’s column layout lets you add in several “streams” or feeds from people you follow, trending posts, direct messages, and mentions of any keywords of your choice.
Best thing is, it’s free!
Real-time hashtag and keyword tracker for Twitter, Instagram, and the news.
Keyhole allows you to instantly understand how your audience feels about your brand and competitors online. Keyhole helps you easily grasp any conversation and the sentiment around it and delivers it right to your inbox.
Real-time social media monitoring with data-rich, customizable reports.
Mention is another social media and web monitoring tool. Its focus is on real-time search – setting up an alert will give you results from the last 24 hours. Historical data is available upon request under the Custom plans.
Apart from social listening, Mention lets you discover Twitter and Instagram influencers by running quick keyword searches. The tool then lets you add influencers of your choice to lists, save your lists in CSV, and import them into your CRM tool.
Brandwatch delivers vital insights into measuring the impact of your latest marketing campaign. It’s used by some of the most powerful companies in the world and is also one of the more expensive ones.
You can literally get insights into the billions of conversations that are happening online, trending topics in your niche, and be the first to act on the next big opportunity.
With these powerful social media listening tools at your fingertips there’s a vast array of marketing opportunities you can create around them to adapt your content, advertising, customer service and product tactics.
Bullseye Marketing Consultants are the experts here to help you stay on top of your competitors. Contact us today.