Today, one of the fastest-growing branches of SEO is definitely local optimization. Due to the widespread popularity of geo-located content, search engine websites such as Google tend to prioritize content that’s geographically closer to the readers, thus likely more relevant to them.
This is exactly the reason why so many companies and professional marketers are going to great lengths to up their local SEO game and score better rankings in their area. If your page ranks higher on a local basis, you will have the chance to outpace your competitors, as well as gaining a higher profile and a better perception for your brand as a whole.
One of the many factors that have led to the current importance of geo-tagging is definitely the prominence of users with mobile devices. These days, most social media platforms tag content based on its location. If I visit a restaurant and post a photo on it via Instagram, the website will know where I am if I tag my location.
Searching for content on a mobile phone can be clumsy and a bit tedious. This is why you want to be on top of the rankings! You don’t want people to dig for quite a long time before they find your page. You want to be among the first results out there!
With proper local SEO, your potential customers can find out about your business, get in touch, find your address and website in a matter of mere minutes. This is a fantastic opportunity! And yet, many businesses and marketers are still not fully grasping the utmost importance of going local with their SEO efforts.
Optimizing your SEO is not something you do once and then forget about it, especially if you are aiming to stay relevant on a local level. Much like with “regular” SEO practices, some of the best basic concepts can be applied to locally-focused SEO as well. For instance, it all starts from quality content.
Are you a local restaurant? Increase your relevance by starting a blog where you talk about local events, activities, food culture, and lifestyle in your areas. Your content, if optimized correctly, will help you gain more exposure and more valuable traffic. You can also cleverly engage with people through social media, as a way to further broaden your reach and network with others who are based in your area. Interacting with people and businesses in your near-by geo-location could also be a great way to earn more local SEO-point.
As with many things in terms of best SEO practice, there is no answer set in stone. This industry is in constant evolution, and local profiling is becoming increasingly relevant. Make sure that you do not underestimate the importance of great SEO on a local level, and go to great lengths to make sure that the Internet user in your immediate area can easily find out about you!
Bullseye Marketing Consultants are the experts in leading SEO tactics to boost your presence on the internet. Call us today to learn more.