In 2019, the key to getting more customers is getting more personal. One way that brands gain insight into this is by turning to social media to tune into how people are talking about them. It’s as close to reading your customers’ minds as you can get. Social media listening tools can give you access to what people are saying about your brand, company, industry, or competitors across social media and the web. To achieve effective engagement, it’s essential to best consider SOCIAL MEDIA MARKETING strategies that incorporate these tools.

What are Social Listening Tools?

Social media listening tools are technologies—either paid or free—that let you monitor keywords across social media platforms and the web to gather relevant mentions and conversations from an audience. In other words, eavesdropping to see who is talking about your business.

It’s becoming increasingly difficult to stand out on the web, so through these social media listening tools, a great deal of knowledge can be acquired about your customers’ preferences, likes, dislikes, competitor analysis, and even sales. With insights from these tools, industries like FENCE CONTRACTORS and FLOORING COMPANIES can craft marketing strategies that resonate with their audience. After all, the more you know about your customers, the more content you can customize with them in mind.

6 Top Social Media Listening Tools

Here are the top 6 social media listening tools to give you an edge:

1. Awario

Awario is a relatively new tool that makes social media and web monitoring affordable for businesses of any budget.

This tool offers some very compelling features, such as mentions of your brand, competitors, and industry.

Awario can determine whether your site has duplicate, plagiarized copies floating out there on the web, find brand mentions, and monitor for backlinks to your site.

It also offers a unique social tool to find people who are asking for recommendations about a product like yours or looking for an alternative to your competitors.

2. Agorapulse

This social listening tool offers budget-friendly solutions and the ability to connect you with listening, collaboration, and reporting features, as well as comments that mention your business or brands on social media. This enables you to easily engage with customers and start important conversations with potential clients.

3. TweetDeck

TweetDeck is Twitter’s official social media dashboard that lets you manage your Twitter presence as a business, particularly if you have multiple accounts that you regularly post to. The tool’s column layout lets you add in several “streams” or feeds from people you follow, trending posts, direct messages, and mentions of any keywords of your choice.

Best thing is, it’s free!

4. Keyhole

Keyhole is a real-time hashtag and keyword tracker for Twitter, Instagram, and the news.

Keyhole allows you to instantly understand how your audience feels about your brand and competitors online. Keyhole helps you easily grasp any conversation and the sentiment around it and delivers it right to your inbox.

5. Mention

Mention is another social media and web monitoring tool. Its focus is on real-time search – setting up an alert will give you results from the last 24 hours. Historical data is available upon request under the Custom plans. Apart from social listening, Mention lets you discover Twitter and Instagram influencers by running quick keyword searches. The tool then lets you add influencers of your choice to lists, save your lists in CSV, and import them into your CRM tool. This capability is particularly useful for E-Commerce Shopping Cart Design – Bullseye Marketing Experts, helping businesses efficiently identify and engage with key influencers in their niche.

6. Brandwatch

Brandwatch delivers vital insights into measuring the impact of your latest marketing campaign. It’s used by some of the most powerful companies in the world and is also one of the more expensive ones.

You can literally get insights into the billions of conversations that are happening online, and trending topics in your niche, and be the first to act on the next big opportunity.

Why Social Listening Matters for Businesses

Understanding what people say about your brand isn’t just an added advantage—it’s a necessity. Industries like FENCE CONTRACTORS and FLOORING COMPANIES often face unique challenges, such as addressing customer complaints or marketing specific services. By utilizing social media listening tools, these industries can craft messaging that speaks directly to customer concerns and needs.

Additionally, businesses that adopt SOCIAL MEDIA MARKETING strategies powered by listening tools can better align their advertising campaigns, products, and customer service tactics with the expectations of their audience.

How to Integrate Social Listening into Your Strategy

To fully leverage these tools, it’s essential to integrate their insights into your overall strategy. Here’s how:

  1. Monitor Keywords and Trends: Use tools to track key phrases relevant to your industry.
  2. Engage in Conversations: Respond to customer comments and mentions promptly to build brand loyalty.
  3. Analyze Sentiment: Pay attention to how your brand is perceived—positive, negative, or neutral.
  4. Identify Influencers: Build relationships with influencers identified through tools like Mention or Keyhole.

Conclusion

With these powerful social media listening tools at your fingertips, there’s a vast array of marketing opportunities you can create to adapt your content, advertising, customer service, and product tactics.

At SOCIAL MEDIA MARKETING experts like Bullseye Marketing Experts, we specialize in helping industries like FENCE CONTRACTORS and FLOORING COMPANIES use social media insights to drive their business forward. Contact us today to stay ahead of the competition!

FAQs

What is a social media listening tool?

A social media listening tool is a platform that allows businesses to monitor keywords, trends, and conversations across social media and the web to understand customer preferences and industry insights.

How can social listening help my business?

Social listening tools provide valuable insights into customer preferences, competitor analysis, and brand perception, enabling businesses to improve their marketing, products, and customer service strategies.

Are social listening tools free?

Some social listening tools, like TweetDeck, are free, while others, like Brandwatch, offer paid plans with advanced features. Businesses can choose tools based on their needs and budget.

Which industries benefit most from social listening?

Industries like FENCE CONTRACTORS, FLOORING COMPANIES, and e-commerce businesses benefit significantly from social listening by tailoring their services to meet customer demands and market trends.

Can social listening tools identify influencers?

Yes, tools like Mention and Keyhole can help businesses identify influencers by tracking keywords and analyzing their impact on social media platforms.