As a small business owner, you know how important it is for every aspect of your marketing to be well-designed. Website design for small business owners is a crucial aspect of this, allowing you to reach more customers more often. Whether you are receiving website design for realtors, or website design for photographers, use the six website design guidelines below to draw the most traffic in 2015.
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Constructing Local Keywords
In order for your website to attract a strong share of local search traffic, it needs to take advantage of keywords. Your best keywords will be a short phrase that is the most likely search term a potential customer would use when searching for your business. A bookstore might consider the term “used bookstore.” Once you have your keywords in mind, re-phrase them to draw local traffic, for example “Louisville used bookstore.” A website design gallery will give you a good set of examples to build around these keywords. This is a prop tip regarding website design for small business.
Review your Reviews
Local Marketing and Website Design for Small Business Owners Tips
Review websites are a powerful tool for attracting attention to your business, not only by the free advertising a good review generates, but through your search rankings as well. Through their official blog, Google has given some insight into the workings of their search algorithm, and reviews can make a significant difference in your search rating. Take some time to encourage your customers to leave reviews on websites like Yelp or Yahoo Local. In order for these websites to direct the most business to you, ensure that all of your contact information (phone number, address, and website) is populated across every review website. Tools like Universal Business Listing will spread this information for you, saving valuable time. Equally important, ensure that your website has this information on every page.
Website Design For Small Business
It’s important to understand some of the top website design guidelines of 2015 when implementing website design for small business owners. Some of the features for small business include visible call-to-actions. Call-to-actions can come in a variety of forms. They are often seen as only a “button”. However, a call to action can be in the form of a phone number, a long-form bar, a contact form. The essential concept is that it will drive the user to take a certain action. Another feature of website design for small business owners is the featured services area. It’s important to explicitly display your features services on your home page. Typically, it’s best to showcase your top 3 service categories, while providing a call-to-action button that will lead the user to more information about those services. Another feature on you website design for small business includes testimonials. A separate page of testimonials is recommended, while providing a brief summary of them on your home page. Lastly, a feature that is overlooked is the product/service gallery. Showcasing images of the products or services that you provide is essential. Whether it be a physical or virtual product, having visual representation in a gallery format not only provides a way for users to interact with your content but also reduces the bounce rate.
Connect Locally
Examine the social media networks on which you are promoting your business and you will be able to find groups of businesses in your area, all banding together to promote each other. A recent Adweek article tells of a florist who promoted their business solely through local groups on Facebook and saw a staggering 41% increase in revenue. Shop local events like Second Saturday can generate a great deal of free attention for your business.
Beyond simply connecting with these groups, take time to interact with other pages in your community. If your comments are appearing regularly on stories from the chamber of commerce or possibly even local news articles, your customers will see your business as engaged in their community, something your competitor’s lack. Connect with you local web developers who provide website design for small business owners, like Bullseye Marketing Consultants.
Target Advertising Locally
Some clever manipulation of your social media advertising strategy can allow you to target your ads towards a far more responsive pool of customers. If you are advertising to a business, LinkedIn could be a source of great leads. These advertisements can be targeted to businesses in the fields you hope to reach, and even more specifically to users in management or sales positions. Facebook points out in their advertising application, that over 70% of their users are connected to at least one local business. Using their advertising tools to tune your message to reach only those users in your area will allow your money to be much more efficiently spent.
Help Your Community
Your customers will always look favorably on businesses which support causes close to home. Research local nonprofits, charities, possibly even your local public radio station. Sponsoring these causes will not only grant you exposure as a sponsor or underwriter, but will make your customers think more highly of your business. A recent study in the Journal of Consumer Research demonstrated this by asking participants to sample a glass of red wine. Participants told that the company had donated to the American Heart Association consistently rated the wine as tasting better. A small contribution of time, products, or money now could lead to a large boost in sales down the road.
Local Media will Work with You
Anyone in your local media will always be looking for new story leads, and too many businesses leave this valuable resource untapped. You may have luck with services like Help a Reporter Out. Keep an eye on your local media through their social media outlets and by subscribing to the same publications you expect your clients to see. You may find opportunities to be an expert source on a story, or even just notice upcoming articles where your business’ name could be subtly slipped in.
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Website Design for Small Business Owners Tips
Learn more about www.bullseyemarektingconsultants.com and get access to website design for realtors, website design for photographers, and custom web development solutions. Need a website design gallery on your page? We offer the best plugin extensions such as Essential Grid gallery plugin, which is very flexible and one of the premier image gallery grid features available.
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