Online marketing is an amazing way to promote something effectively while staying within your budget and reaching out to thousands of people. However, successful marketing campaigns aren’t always a given. In other words, just because you can reach a really broad audience with the Internet, it doesn’t mean that you’ll be able to make a splash! What are you doing wrong? Keep reading to learn more about the 7 worst online marketing mistakes you’re making!
1) Neglecting Mobile Users
In this day and age, many people will experience your content through their mobile devices. For this reason, it’s important to cater to them and optimize your ads correctly for mobile use.
2) Forgetting about ROI measurements.
When you run a marketing campaign, you should always consider measuring your ROI – that is, your return on investments. Investing in an ad campaign essentially means to spend money in order to make money. How much is customer acquisition going to cost you? Data and analytics can help you create better campaigns over time and refine your strategy.
3) Budgeting issues
Some companies, especially budding startups, jump into online marketing campaigns right away. As a result, they might not have a clear idea of how much they should expect to spend. Without a proper budgeting plan for your marketing campaign, you might risk spending a lot more than you can afford. In addition to that, you might also under-budget your campaign, leading to a poor outcome.
4) Trying to reach too many people
Just because the web allows you to reach people from all corners of the world, it does not mean that you actually should! When creating your online marketing campaign, it’s important to focus on your target market. Localizing your ads is an amazing way to improve their reach and yield much better results. For example, if you’re advertising a new Yoga studio in New York City, it does not make any sense to pay for a big online marketing campaign targeting people on a global scale. On the other hand, you will get a bigger bang for your buck, if you actually focus on the advertising to people in the New York area who are fitness enthusiasts.
5) Failure to appeal to the right demographics.
Selecting the right demographics for your campaign it’s not just about geographical location. It’s very important to understand who your customers actually are. How old are they? What are their interests? What defines them? What company and brands do they enjoy? Before you spend your hard-earned money on an online marketing campaign, take the time to understand your target audience and tailor the campaign to the people you really want to appeal to.
6) Lack of brand consistency
When you promote a brand online, consistency is absolutely vital. In terms of visual appeal, a brand and its message should be highly recognizable. In spite of that, many start-ups seem to struggle with maintaining a strong sense of continuity throughout different platforms. In other words, your Facebook page, your Instagram account, your YouTube channel, your website and pretty much any other platform that you use should belong to the same brand.
Think of it as members of your staff wearing the same uniform, so people can actually recognize them as a part of your team! If you take the time to work on your brand identity, you’ll be able to create better campaigns.
7) Unattractive content
Content for your online marketing campaign should be thought-provoking and intriguing to your audience. There’s way too much competition out there to be dull. Take the time to develop the content of your ads and don’t just jot down a few lines when the prompt asks you to insert your promotional message. Hire a professional copywriter if you don’t have a knack for writing. It’s extremely important to have people click on those headlines.
If you need help with copywriting or getting more traffic for your website contact the experts at Bullseye today!