Understanding Professional Web Design Pricing for Small Business Web Design

If you’re a small business seeking a website company for your next small business web design, it’s important to choose a website company that has multiple talents, and multiple functional abilities. For example, a small business web design firm will have content creation capabilities, understand the correct way to utilize typography, and will deliver on the vision for the layout of your website. Talented website design Florida agencies will know about branding and how to select the correct type of images for your enterprise. Therefore, businesses seeking a website company to deliver high-end designs, they need to choose the company with multiple capabilities.

In order to receive quality professional web design pricing, when researching your small business web design, it’s important to recognize that a quality agency will have all of these capabilities in order to develop a high-end website. There is the frontend interface, the backend functionality, customized features, customized designs, content styling, and integration with web 2.0 social frameworks. These are all factors to consider when a site being developed. Small business web design is a process which requires an expert hand in order to implement correctly. You must also design your web site with an over-all plan in mind.

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Strategic Small Business Web Design Planning

Website planning is taking your business plan and merging that with the goal behind the layout of your web site. You need to have more than just a pretty web site that will be pleasing to the eye. You need the web site to work in conjunction with your business plan. According to InsideSales.com, “if you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them.” Therefore you should ensure that your web page follows your business plan perfectly. If you get a new visitor signing up for your web page email list then you should email them with info customized for their needs as soon as possible.

This means, not only have a website design strategy, also have an email marketing strategy. This can be done using services such as Constant Contact, Aweber, MailChimp or premiere services such as Infusionsoft.

According to Neo Mammalian Studios, “visuals are processed 60,000 times faster in the brain than text.” A visually appealing website that caters to your brand will be recognized and remembered. For example, people understand the colors, logos and symbols of companies such as TechCrunch and Huffington Post. Ensure you branding strategically positions your company for brand recognition in your small business web design.

You should also employ typography in a high quality manner in your small business web design development. According to Wishpond’s article: Designing for Marketers Series: Crash Course on Typography, you should “Choose two contrasting (though also complementary) typefaces.” This is because they say, “Contrast in font choice will allow your visitors to easily parse a page’s information.”

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Professional Web Design Pricing

If you understand your customers then you will be able to market to them much more effectively. Your web site should be seen as a useful marketing tool which is employed to get your customers to buy your goods or services. Therefore you should ensure that your web site is made in such a way that it will speak to your customer base.

A web design that is expensive does not necessarily mean that you have received a quality design. More importantly, a web design that is cheap does not mean that it should be seen or assumed as an inferior web design. When seeking professional web design pricing, the challenge is balancing a client’s service needs along with protecting the value and needs of the service provider. The ultimate goal for both parties is to deliver results that are beneficial and amicable to both parties.

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Web design pricing relies on a number of factors. Some factors include:

Speed of Service:

There are some SAAS based services that offer a complete website solution in 24 hours. This may be an economical service for some; however, will a small business receive the personal touch of a high-end design agency? Will you receive the features and functionality you dreamt about?

On the other hand, a small business web design company can offer a custom web design solution delivered to you with all the bells in whistles at lighting speed as well. Why? There was a clear web design brief, clear communication, written expectations along with a goal timeline. You won’t need a website design cost calculator in this arena, given the detailed project plan that stated out the exact plan of action the website company aimed to deliver on.

Number of deliverables:

Professional web design pricing can fluctuate depending on the number of deliverables that are requested. Pricing can be based on each individual task or deliverable that needs to be developed, reviewed, and approved. Or, a select number of deliverables can be priced as an entire package. For example, often SEO services come as a full package of deliverables. Whereas, there are many pieces such as: 1.) Keyword research, 2.) Content optimization, 3.) Back linking, 4.) Directory submission, 5.) Sitemap configuration, and 6.) Google web developer tools configuration. These are just a few of the many tasks that come pre-packages as one price. Whereas, the only way for SEO optimization in this case would be to perform all these tasks around the same timeframe, rather than doing a select item here and there.

Number of features requested:

Features include blog integration, social media integration, featured sliders, pop-up lead forms, or customized forms. These are just a few of the various features that can be added to extend the functionalities of a custom website design for your small business web design.

Customizations:

With the advancement of CMS platforms such as WordPress, Theme Templates, and open source frameworks, the cost of development has reduced significantly for people seeking small business web design. However, cost of development may have been reduced, people seeking web design are requesting more advanced features and customizations to make a certain feature more unique than what they have experienced or seen. Therefore, customizations are a major factor when considering professional web design pricing.

Support, Maintenance and Updates:

If your looking for a website company and need to understand professional web design pricing, one major factor to consider is the level of support, maintenance and updates you are going to receive. Once a website company delivers on the services that were contracted for, there’s usually a time period offered in order to give support a maintenance requests. Often, this is more of an unstated or a generally recognized principle. However, it’s always recommended to have a stated and defined timeline upon which support is given. Typically 3 weeks would be the norm. After that, a charge for support and maintenance services should be rendered for your small business web design.

Level of Communication:

Communicating before, during and after your web design project is important. It’s important to recognize that communication does incur a cost. You can use a website design cost calculator, or a stopwatch to account for the time that is communicating, sending emails, creating a proposal, discussions of the deliverables. These tangible and intangible factors all have an effect on calculating the cost and can contribute to your professional web design pricing of your small business web design.