Web Design Inspiration
Whether you are going on that first date, or going on your first job interview, it’s always best to put your best foot forward. Your goal is to ensure you make a great first impression. Just as in life, when visitors come to your website, your goal is to ensure they enter and leave with a great first impression. Learn about 5 web design inspiration tips to enhance your website below.
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Statistics say that you have the length of an elevator ride to get your point across in a job interview. This is why they call it your elevator speech. A similar statistic holds true for visitors who come to your website. The Neilson Group notes that visitors will read approximately 20% of the content on a page. Therefore, if you have a website without a clear message, are not organized or easy to read, or doesn’t have a clear call-to-action, then you’re likely to have a very high bounce rate.
If you’re a small business, searching for website design in Miami, then you have come to the right place to learn how you can improve your conversions, enhance your website design, learn about the best web design tools and make your website visitors want to come back for more.
Best Web Design Tools and Tips
5 Web Design Inspiration Tips to Enhance Your Website
Below are 5 methods to enhance your website design, whether you are a SEO in South Florida, or a small business seeking a website design in Miami, these steps, tools and information will improve your brand for your visitors.
1. Invoke a Mission Statement:
Seeking to get web design inspiration to launch your new brand? Try looking at your values statement. The mission statement is the universal business mantra, also known as a company’s business values and how it basically governs itself. The mission statement will enable visitors to understand your overall operating objectives and the reasons why you are in business.
It’s important to understand about the mission statement. The mission statement should not be found on the “About Us” page. A useful and noteworthy area where the value proposition should be placed is either on the home page or on a separate page called Mission Statement. Allow readers to get a quick idea with this content on the homepage, giving them reason to quickly make decisions, fill out your lead generation form, buy your product or inquire more about your service.
The mission statement should include or answer objectives such as:
1. What strategic opportunities the business caters too?
2. What exactly defines the business?
3. What type of service does the business cater too?
4 What are the guidelines and values of the business?
Overall, the mission statement will uncover your core target audience. Provide a clear understanding of what your products or services are, and explain how the brand will achieve a result.
2. Sitemap & Navigation
The sitemap is essential for not only search engines to quickly index and validate your pages throughout the search engines, but also, allows visitors to quickly be able to gain access and see a visual display of the various available pages.
Your sites main menu is equally as important, whereas, it provides a simple, instruction and clear communication point between the business and visitors. It’s important to recognize that the point of the “Search” is to “End Search”. Therefore, when a user arrives to a specific page, the goal is to keep them there to receive the information they were looking for and not look anywhere else.
Custom Web Designer Tips: Rather than use acronyms, or company lingo, it’s best to be specific and use the word that everyday people would use. Spend less time being clever, and more time providing direct guidance that doesn’t confuse people.
3. Call-To-Actions
The call to action is the key driver getting visitors to take action on your site. The Call-to-Action button is equivalent to the gum and candy stands in the checkout line at your local grocery store. Even more important is the text that is displayed on your call to action button. The words should be specific, drive attention, and is in the first person.
The Belcher Button.
In internet marketing circles, one of the most widely used call-to-action buttons is the “Belcher Button.” Characterized by it’s large button design and the text directive “Add to Cart”, along with it’s coupon style look – a tested, go to style call to action that drives sales and converts leads. Created by internet marketer, Perry Belcher is said to achieve conversions from 35% to 320%. Slap this on your website and watch your leads rise!
Color Scheme of Call-to-Actions
When using a custom web designer for your next website project, one key area you will discuss will be the color scheme of your project. Whether you have a product or service site, it’s likely that you will have a call-to-action button. In order for the button to stand out and generate the action you seek, it’s best to select a contrasting color compared to the current color of your website. One example is if your website is dark, a bright green or orange button will call attention to the visitor seeking guidance. These are just some of the best web design tools necessary to be used on your new website design.
4. Social Value
Recognition is what many people aspire too in life. Recognition for a job well done, recognition for an achievement, or even being recognizing for helping someone in need. When someone is recognizing, they inherently place a certain value in the psyche of an individual. This value has also been placed in the Internet world. Whether companies are seeking a web designer in Miami or an SEO South Florida, one area that will improve your rankings, recognition and online social standing is social proof. The proof elements are the marketing and business income reports, the number of tweets being posted, number of Facebook likes, or even the number of downloads of your eBook or number of Amazon kindle sales.
5. Online Reviews
Reviews are typically only read when 1.) A user is ready is at the phase when they are ready to purchase your service or product or, 2.) They are seeking to validate a bad experience they either heard or experienced themselves.
Your ultimate goal is to have great clients that rave about your products and services. To achieve that goal you need to ensure that you deliver results. This combination will enable your site and your brand to essential take on a viral effect, which is the ultimate word of mouth marketing for your brand. Whether a business receiving Boca Raton SEO optimization or having a custom web designer improve your website, the viral online reviews will enable to you to organically rank to the top of the search engines. Imagine being ranked on the first result in the search engines for SEO South Florida? Image that!