Establish Web Design Success Criteria
If you are operating a business, you know how important it is to have a plan to market your services. A successful business is always on the lookout for new ways to spread the word about their brand, hoping to connect with new customers and to build a relationship with established customers. If your web design project deliverables or your marketing plan is limited to traditional media: print, radio, and TV, you are missing a wide swathe of your audience. Too many companies fail to explore all their options for developing a good online marketing plan. Equally important are establishing sound web design project deliverables as part of your web design success criteria.
In my experience developing options for web page designs, I have seen all too many companies fail to explore their options for developing a good online marketing plan. When online marketing is not used in conjunction with traditional marketing, these failures are only compounded.
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Your business can be marketed online in any number of ways, but all four of the options below will be a part of your web design success criteria and ultimately any successful plan. As you develop your marketing plans, take time to examine your web page design options and ask for a free web design mockup. With these tools, you will be able to launch the marketing campaign that will best connect your customers with your business.
Web Page Design Options
Web Design Success Criteria for Your Online Marketing Campaigns
The average person spends over five hours of every day online, according to a study by eMarketer, making it important for you to develop a strong online presence. Having a well designed website is just one part of your web design success criteria and is the best way to do that. Any advertising you do online will direct customers to your website. It is the bedrock of your campaign. Your web design success criteria include having a website that that will make visitors want to stay, while optimizing your design and keeping mobile users in mind. Features like these are going to shape your web page design options. Work with the best website development company in Florida, Bullseye Marketing Consultants, by obtaining a website design agreement form, establish web design project deliverables and get on your way to developing your custom designed website.
Optimizing for Search Engines
One of your major web design project deliverables must be solid search engine optimization. According to Search Engine Journal, 93% of online experiences begin with a web search, and Google controls between 60-70% of those searches. Therefore, learning how to design your content around SEO is critical to bringing in new business. Overall, gaining conversions is the ultimate metric in your web design success criteria. Other search engines still control a dedicated share of users, so it is crucial to design your content with them in mind as well. A recent Advanced Web Ranking study has shown that only 29.67% of clicks on search results come from the second page or beyond. If your content isn’t designed to be the first thing a customer sees, you are losing business.
Connect Through Social Networks
A Cowen and Company poll has shown the average American spends 40 minutes a day on Facebook, 34 on Tumblr, and 21 on Instagram and Pinterest. The wide, dedicated audience these channels create is a powerful tool for any marketer, and perhaps best of all-they are free to use. But what really sets social media apart is the ability to create a strong sense of connection with your audience by creating a fan page that your customers can “like” and receive regular updates, such as special offers, promotions, or just pictures from around your business. Providing this kind of connection will help your customers feel a stronger sense of loyalty to your brand, keeping them for years to come. For example, users on Facebook can “poke”, create a Fan Page, or use 3rd party apps such as multi-player games to create a strong sense of connection among their peers. Imagine having your product appear along a Facebook users feed, having a Facebook user share their experience with their family – the ultimate in brand loyalty and recognition. Now this is web design success criteria that are quantifiable, realistic, and socially provable.
Paid Advertising
It is no longer enough to advertise solely on television and radio. Pay-per-click services can allow you to target your advertising to specific areas, leading to returns on investment up to 800% of the initial payment, according to a 2010 Google case study. Banner advertisements are a valuable tool, and one that is too often considered a poor investment. A recent article at Digiday explains that while it is true that banner ads have an average of .07% click rates, this number must be compared against the response rates for other forms of advertising: .05% for television, .13% for radio, and .03% for billboards. If a customer sees your brand every time they search for something related to your product, you are going to build up that brand recognition that is so crucial to converting a new customer to your business.
When working with a high-end design agency like Bullseye Marketing Consultants, businesses can add to their web design project deliverables PPC advertising services. The best way to establish web design success criteria in this area is the design and creation of ad units to be used for paid search and media buying initiatives. With a web design agreement form in hand, your web design success criteria metrics and the exclusive Bullseye Marketing Consultants web design project deliverables, your online marketing campaign is headed down the ultimate path to success.