You know your goals, your audience, and your brand. Whether it’s West Palm Beach SEO or a website design Florida business, it’s important to understand your objectives of your small business web design. Now, you want a website that engages visitors into connecting with your brand to drive your business goals. How can you create an elegant website design that aids in fulfilling those goals, rather than just providing a pretty package?
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Goal Driven Design
West Palm Beach SEO and Website Design Goals
Clear and actionable goals greatly inform high-performance design. For example, if you had a local business website and in need of local services for your city such as West Palm Beach SEO, one actionable goal would be to showcase ranked pages of content in the search engines related to potential clients. A page of content on your site ranking well for the term real estate website design Florida that is ranking first, will not only entice real estate web design clients, but also, provide social proof of your SEO optimization skills.
Another example, if you’re Florida optimized small business web design is focused on drawing in-state and local visitors, you may want to create an active community forum. This goal influences the necessary steps to achieving an online forum with design elements.
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Website Company Goal Examples:
- Clarity: The forum access point should be accessible. Link visitors to it with a strong call to action.
- Visibility: Color and contrast can draw the eye to the forum link.
- Simplicity: Sign-up for form use should require minimal user input. Streamline the process to improve use engagement.
This is a short list of strategies directed by a single goal to show how goals influence design decisions. Every element on every page can influence visitor behavior. This is why it’s important to utilize graphic design wisely. Use a website design cost calculator to get an idea of the costs associated with your design goals.
Understanding your target audience, for example West Palm Beach SEO, as well as your brand recognition also influences how the design will be developed. If the primary purpose is information delivery, you want to streamline the experience and provide a clear, readable interface that actively minimizes distractions. If your focus is entertaining content, the design would reflect this with a more vibrant and interactive interface that provides an experience similar to its content. This caters to the interests of the visitors and improves the likelihood that they will remain and get active on your site.
Quantifiable Results
In a recent Chartbeat study, they found that visitors who engaged with a site longer had better brand recall later. Yet research shows that 73% of marketers don’t track user engagement on their websites. An examination of one company’s video advertising found that the vast majority of views lasted less than five seconds, and they were able to adjust their call to action placement accordingly. You need to have trackable figures attached to goals and begin measuring those statistics before and after the rollout of new design elements.
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Knowing where to find those metrics is crucial. Understand how to translate goals to data and where those metrics play out in your analytics. User engagement, for example, is found in areas like forum activity, comments, and shares. RSS stats reveal blog subscribers. More advanced statistics like Lead Velocity have developed alongside basic metrics and aid in the overall analysis.
Asking for feedback from customers is another great way to gather measurable results. Not only does it grant you insight to how your target audience thinks, it also adds a layer of engagement for them. Remember, though, that not every idea is an actionable one.
Website analytics is a complex subject worthy of deeper study, but for the context of this article, know that you should be tracking numbers relevant to your goals and actively watching how metrics shift as you make design element changes.
Revolutionary Design Concepts
The work is never done, especially for small business web design. Much like the internet and the world of technology at large, your website design must evolve with your consumers and business needs. By its nature, a website is flexible and always able to adapt. You should, therefore, be mindful of this and utilize it to enhance performance over time. As your goals shift, test new design elements to see if it improves the target metric. Likewise, if you begin to see an indication of trouble, you can examine the site for design flaws that may contribute to it and fix it immediately.
Remember also that beauty must supplement function, not override it. A common design trap is to focus on the elegance of the design and lose focus of the goals that should be guiding it. Keep your goals central to your design development to ensure your audience is engaged and giving you traction.